Tea is a highly seasonal industry, and spring tea revenue accounts for a large portion of tea farmers ’annual tea revenue. At present, spring tea has been picked in some early production areas, and other production areas will be picked and listed successively around March. What impact will the current epidemic have on the tea industry? What are the countermeasures?
Impact on the early tea production area
Since last winter, the temperature has been higher than usual. Early spring tea extraction is earlier than in previous years. Early tea production areas such as Guizhou and Sichuan have already been exploited. Affected by the new coronavirus pneumonia epidemic, the number of people who went to the early tea area to harvest green and dry tea was greatly reduced. The opening of the tea market in the production and sales areas was delayed, and the circulation and sales of tea were affected. It is expected that the early tea producing area will be greatly affected by the epidemic and the output will decrease.
Influence on Jiangnan tea producing area
In Zhejiang, Hunan, Hubei, Jiangxi, Anhui and other Jiangnan tea producing areas. For mid-to-late varieties, as the epidemic gradually controls, the impact will be reduced and the impact Mainly manifested in the shortage of pickers, the impact on circulation and sales may be reduced. It is expected that the epidemic situation will have a greater impact on the early varieties of tea-producing areas, and it is an opportunity for groups to grow alpine tea. Overall, the output may be reduced, and the impact may be relatively lighter than the early tea production area. Hubei was affected by the epidemic, and the tea suffered the most losses.
Impact on the consumption of low-end tea
Mid-range and low-end teas are mainly for mass consumption, and demand will not decrease. This year, income expectations may be affected, resulting in the market demand for low-end tea may increase. Affected by the drought in summer and autumn last year, the low-end tea market was out of stock last year. It is expected that the price of low-end tea this year will be higher than that of the same period last year.